In 2004, Tesco acquired the exclusive UK and Ireland rights to the popular online diet programme known as eDiets. eDiets is an American company which was founded in 1996 and operates a number of sites with the aim of promoting better health and fitness for individuals around the world. The company has a listing on the NASDAQ stock exchange, and since 1997 over two million dieters have paid to join the eDiets community.
Dieters looking for a plan to suit their needs can visit the Tesco diets site and browse information on 13 different diets, choose one that suits their needs and enter a few details to receive a free diet profile. The resulting profile will give you a fair amount of information about your current health and fitness level. This includes your current BMI, your target BMI, a healthy weight range should be based on your body type, and a guideline for daily calorie intake to achieve your goals. The Tesco diets site puts all of this information into context for you, explaining the relevance of each statistic and how it impacts your overall health and fitness goals.
Top Diet Plans:
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The optional part of the site is a paid subscription (currently £2.99/week). Dieters who join the Tesco eDiets community get a number of benefits and support to help them meet their goals. These perks include:
1. Weekly meal plans: three main meals and a snack are detailed for each day, including portion sizes and a customised weekly shopping list to help dieters avoid making bad nutritional choices when purchasing food.
2. 24/7 support: there are member support groups, experts and regular online meetings to provide motivation and advice to help dieters on the various Tesco diet plans succeed. You can do your weekly weigh-in from the privacy of your own home, and the site will keep track of your progress automatically.
3. Exercise programmes: as it is widely acknowledged that dieters are more likely to succeed when they combine a fitness regime with their healthy eating plan, Tesco diets offer additional access to a supplemental fitness programme to help participants design an exercise plan they can stick to.
4. Extra motivation: members of the Tesco diets community can sign up to receive a host of newsletters and emails to keep themselves on track. These include simple motivational messages, daily or weekly tips for success, collections of success stories, peer support groups and even direct contact with customer service representatives.
5. Flexible options: most of all, the point of the eDiets community that Tesco has established is to provide a variety of solutions to meet the needs of dieters. If your circumstances change and you haven’t got time to cook or you find progress slowing after a holiday, you can always switch to a different plan within the Tesco diets programme.
If you decide to join the Tesco diets programme, you can fill in a more detailed questionnaire, indicating food and diet preferences. Once your preferences are logged and you’ve chosen a username, you simply confirm your details and start working toward your goal.
